Q. What is Out-of-Home advertising?
Out-of-Home advertising (OOH) is advertising that exists out of the home – on roadsides, bus interiors and exteriors (also known as bus wraps), tram exteriors (also known as tram wraps), shopping centres, airports, train stations and office tower foyers. It is an important communication medium for businesses, government and the not-for-profit sector.
Q. Who uses OOH?
View the Top Advertisers and Advertising Categories for OOH in 2014.
Q. Why is advertising sometimes found on the inside of buildings (eg. shopping centres and train platforms) still classified as OOH advertising?
Advertising found on the inside of buildings is still classified as OOH because it is technically found outside of the home. Although it is housed inside a structure, it is outside of the home and therefore classified as OOH.
Q. What are the different formats of OOH?
Click here for more on OOH Formats.
Q. What are the technological and innovative features of OOH?
Click here for more on OOH Technology and Innovation.
Q. What advantages does OOH deliver to advertisers over other mediums?
Click here to view the strengths of OOH.
Q. I have a billboard on my property. How much is it worth?
The OMA does not value sites or formats, as it is not registered as a property valuer. Please determine your OOH format and contact an OMA member for any costs associated with an OOH site.
Q. How do I find OOH advertising rates?
The OMA does not sell media. Please determine your OOH format and contact an OMA member for advertising rates.
Q. How can I be added to the list to receive the monthly newsletter?
We love sharing information about the OOH industry. Click here to sign up.
Q. How can I be added to the list to receive general and/or financial update press releases?
Please contact the OMA.
- About the Outdoor Media Association (OMA)
Q. What is the OMA?
The Outdoor Media Association (OMA) is the peak national industry body that represents most of Australia’s traditional and digital outdoor media display companies and production facilities, as well as some media display asset owners.
To date the OMA has 31 members and operates nationally. Prior to July 2005, the Outdoor Media Association (OMA) traded as the Outdoor Advertising Association of Australia (OAAA). It was first incorporated in 1939.
Click here for more on the OMA.
Q. Who are the members of the OMA?
Click here for more information about OMA Members.
Q. I'm a member of the OMA, what do I do if I’ve forgotten my username or password for the site?
Please email email@example.com and one of our friendly staff will help you.
Q. What is MOVE?
MOVE (Measurement of Outdoor Visibility and Exposure) is the first industry-wide audience measurement system for outdoor media in Australia.
Q. What does MOVE measure?
MOVE measures the audiences of all major OOH formats within the Primary Coverage Areas (PCAs) including roadside, railway stations, airports, buses and trams, and shopping centres.
Q. What can MOVE do for me?
MOVE simplifies the planning and buying of OOH media by producing audience measurement results for any combination of formats or tailored packages. As well as providing results numerically, an inbuilt mapping functionality visually displays the reach of a campaign against the chosen demographic and market(s).
Q. How is the MOVE Methodology worked out?
Formats are draw from a common audience pool and you can find detailed information on MOVE methodology here.
Q. How often is the MOVE data updated?
Due to the complexity of the processing, the data is updated annually, typically in March of each year.
Q. How do I get a login?Q. I've forgotten my password! Can you help me?
Email us here and we'll set you up!
Of course! Click here.
Q. MOVE won’t let me run my proposal or campaign?
Proposals have a 30 day default unless longer duration was requested. Check expiry date of your proposal(s).
Q. The reporting queue doesn’t appear to be processing?
Check ‘All - Waiting’ for ETA. If still experiencing issues please contact MOVE.
Q. Can I get hands on training?
MOVE arranges periodic hands on training sessions in each market, or for larger groups we can arrange an adhoc session. Please contact MOVE.
For more extensive issues please contact MOVE at firstname.lastname@example.org
- Regulation and Community
About Regulation and Community
Q. How do I make a complaint about an OOH advertisement?
Complaints can be made in writing to the Advertising Standards Bureau (ABS).
Q. What standards does the OMA and its members operate within?
The OMA and its members follow a Code of Ethics. These outline voluntary principles that all members must adhere to. They cover working with advertisers and regulators, as well as responsibilities towards the community and the environment.
Q. What community involvement does the OMA and its members participate in?
View the list of community sponsorships (link to Regulation & community page, joint industry sponsorship section) that the OMA and its members support.
Q. How do I obtain copies of the videos on Work Health & Safety information mentioned on the website?
Please contact our Senior Policy Advisor Tess Phillips.
For anything else, email us your question!