Communications Manager

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Overview

The Communications Manager oversees the strategy, implementation and execution of the OMA and MOVE’s communications to its key audiences identified as:

  • Government
  • Advertisers
  • Media Agencies
  • Creative Agencies
  • Members

In consultation with the Marketing Director and the CEO, it is the Communications Manager’s role to champion, conduct and provide communications that elevate the relevance and purpose of the OOH industry in front of the other channels.

The core functions of the role

The primary objectives of the role are to:

  • Initiate and implement communication activities that
    • support and engage OMA members.
    • elevate Outdoor advertising within the advertising industry.
    • assist the government relations team to negotiate and communicate regulatory concerns and initiatives.
    • build sustainable relationships with media stakeholders and raise the profiles of the OMA and the Outdoor industry.
    • communicate innovations and updates in audience measurement via MOVE.
    • are forward-thinking and strategic.

The secondary objectives of the role are to:

  • Provide support to the Director of Marketing in the delivery of the strategic marketing plan.
  • Work closely with the Marketing Coordinator and Office Assistant, to develop content and the appropriate narrative for the OMA and MOVE websites, digital communications and social media.

Key Accountabilities

  • Develop, implement and execute, a strategic communications plan for the OMA and MOVE.
  • Planning and delivery of joint industry sponsorship programs.
  • Maintain up-to-date market, media and industry knowledge.
  • As is necessary, in consultation with the GM of MOVE, develop communications around research and MOVE data to support the key messages.
  • Oversee the content and design of OMA and MOVE websites.
  • Manage regular communications for the OMA and MOVE including social media, trade and mainstream press.
  • Manage the relationships with outside contractors as needed.
  • Planning and delivery of press releases; responding to media enquiries, interview requests and other PR activities as they arise.
  • Maintain the database for communication with stakeholders.
  • Provide input into quarterly Board management reports.
  • Initiate and implement PR activities that allow the OMA to build social capital through sponsorships and other community involvement.
  • Develop and deliver a crisis management plan.
  • Writing of materials including presentations, speeches and OpEds.
  • Develop and deliver corporate events and publications such as the Annual General Meeting and the Annual Report.
  • Ensure consistently high service standards are delivered to OMA members and ensure all PR opportunities are maximised and communicated internally.
  • Actively comply with and promote the OMA Code of Ethics and safe work practices.

The person we are looking for

We are looking for someone with a high level of strategic capability and PR skills who can proactively manage media relations, and internal and external communications.You are media literate, confident, motivated and able to work within a small team while servicing multiple stakeholders.You will be representing the OMA and its members to the media, which requires you to know and understand the interests of key stakeholders, including government bodies, media agencies, creative agencies, advertisers and members.

A sense of humour is required. We are big hearted and care about our members, our community, and the work we produce. Our team is diverse and quirky. Our motto is “Spirited and Smart with Humour and Heart” – which we try to live up to.

In a nutshell:

We are looking for someone who has a proven track record as a media savvy writer and communicator with at least three years’ experience in a communications/PR role. You will be a forward thinker, who can plan ahead for the “what ifs” but also react and respond to media activity and requests as they happen.

And there is more:

  • A high standard of analytical, verbal and written communication and presentation skills.
  • Excellent stakeholder engagement and management skills.
  • Planning, organising and time management skills in order to meet deadlines with minimal supervision.
  • Ability to interpret and convert information into a presentable format to be communicated internally or externally.
  • Accuracy and attention to detail.
  • Ability to take ownership of projects and set clear goals; and seek or obtain feedback to achieve quality, timely results.
  • Ability to build strong relationships, identify needs and priorities.
  • Experience in developing and delivering communications plans including; corporate communications, media relations, research, event management and sponsorships.
  • Project management of multiple projects at one time.
  • Team co-operation and operating effectively as part of a team with accountability for specific results.
  • An understanding and commitment to EEO, OH&S Policies and other relevant HR and ethical practices’ requirements.

If you’re interested in this role, please send your CV and cover letter to:

Julie Jensen
Director of Marketing
OMA
Julie.jensen@oma.org.au

See the position description for more detail.