Senior Policy Advisor

  Print preview


The Senior Policy Adviser is responsible for developing policies for the Outdoor Media Association that align with its government relation strategy. These include strategies for proactively managing issues that are either affecting or are likely to affect the industry, as well as solutions that raise the industry’s profile and improve its relationships with stakeholders. The position holder advises the GM, the CEO and the Board on issues relating to government policy and regulation and plays an active role in issues and crisis management, as well as monitoring.

The Senior Policy Adviser represents the OMA in stakeholder consultation and develops fact sheets and issues papers (White Papers, etc) that support the industry’s position on various topics. The Senior Policy Adviser also manages research studies to provide an evidence base for strategy and policy development.

The core functions of the role:

  • Develop policies and position papers that support the industry’s goals and objectives.
  • Identify and develop strategic responses to issues affecting, or likely to affect the industry.
  • Manage research projects that provide the evidence base for stakeholder strategies.
  • Manage a budget of up to $300,000 used to pay for consultants, research projects and marketing projects.
  • Assist the GM and CEO in issues and crisis planning for its members.
  • Represent the GM and CEO in stakeholder consultation as required.
  • Strengthen the OMA’s engagement with other key stakeholders and other peak bodies to advance the industry’s interests.
  • Build the profile of the industry and the OMA through thought-leadership.
  • Oversee the work of the Planning and Policy Officer and the Policy Officer.

Who we are:

The OMA is an incorporated, not-for-profit industry body with a current membership of 35 full-time members. Members include the major operators – APN Outdoor, Adshel, JCDecaux and oOh! Media – which contribute the majority of funds. It also has one asset owner representing the NSW government. Membership of the OMA is governed by its Constitution and Code of Ethics which are available at

Sitting alongside the OMA is also MOVE (Measurement of Outdoor Visibility and Exposure) the Audience Measurement System used by the OMA members. MOVE is a separate entity but shares the CEO, staff and offices with the OMA.
The team:

The OMA and MOVE is made up of a small dynamic team of specialists who work together to provide audience measurement, marketing, policy, manage government regulation and service the members of the Out-of-Home industry. Please refer to the attached Organisational Chart for the overall structure.

The Senior Policy Adviser reports to the General Manager.

The Policy and Planning Officer and the Policy Officer report to the Senior Policy Adviser.

The detail of the role:

  • Monitor and advise the GM of issues affecting the national industry and to develop policies and strategy papers that help strengthen the industry’s position.
  • Conduct effective stakeholder consultation with regulators, industry associations and the broader community as a representative of the CEO and OMA Board.
  • Research national and international developments affecting the industry with the aim of providing relevant facts and figures for use in internal and external communications.
  • Manage research projects that provide the evidence base for stakeholder strategies.
  • Oversee and manage relationships with consultants providing lobbying, town planning, research, public relations and marketing services.
  • Develop and deliver training programs on OMA, industry and government policies.
  • Manage the role of Policy and Planning Officer and the Policy Officer including leave, workload and other issues as they arise. 
  • Develop and maintain strong relationships with state based bureaucrats particular in the Planning and Transport portfolios.
  • Identify new opportunities, as well as programs and events to educate and advocate to government about the industry working in conjunction with the Marketing team.
  • Establish benchmarks to review the industry’s performance.
  • Formulate and manage the budget to realise the OMA’s business plan.
  • Provide leadership and initiative when planning for the delivery of conferences, events, marketing campaigns and special projects as required.
  • Provide input into quarterly Board management reports.
  • Ensure consistently high service standards are delivered to internal and external stakeholders and ensure that all opportunities to promote, advocate and lobby on behalf of the industry are maximised and communicated internally.
  • Actively engage with local government and seek out opportunities for the OMA to positively interact with them.
  • Actively comply with and promote the OMA Code of Ethics and safe work practices.
  • Manage the OMA Work Health and Safety Committee and to assist members with WHS issues as they arise.

Your skills and experience:

We are looking for a person who has a strong track record in policy development with complex and conflicting stakeholder issues to resolve. We are looking for someone with at least four years’ experience in a senior policy role.

This role would suit someone who has worked for a political party or in Federal, State or Local government.

You will need to be a forward thinker with the flexibility, agility and humour to resolve complex issues with a minimum of fuss.

You must have:

  • Demonstrated skills and experience in policy development.
  • Demonstrated knowledge of government processes and decision-making.
  • Demonstrated skills in stakeholder consultation and issues management.
  • Demonstrated ability to think strategically, and identify risks and opportunities as they pertain to the industry.
  • Excellent written and oral communications skills.
  • Ability to maintain a high level of confidentiality and discretion in the management of information and execution of duties.
  • Ability and willingness to travel interstate for meetings when required.
  • Ability to work within and manage a budget accurately.
  • An understanding and commitment to EEO, WHS Policies and other relevant HR and ethical practices’ requirements.
We would like it if you also had:
  • Knowledge of how the various tiers of government operate from elected officials to the bureaucracy.
  • Appropriate tertiary qualifications.
  • Experience working in, or in close association with the public service in either a policy or external consultation role.
  • Knowledge of the outdoor industry and workings of industry trade associations and membership structures.
Performance measurement:

Performance in the role will be reviewed on an annual basis against agreed key result areas.

If you’re interested in the role, please send us your CV and a cover letter to:

Tess Phillips
General Manager

Job post date: 31 March 2017