Look Up

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THE ART & SCIENCE OF OUTDOOR MEDIA

Discover how Out of Home advertising can work with the human mind to create meaningful and resonant connections.

CATCH ATTENTION

  • When we LOOK UP at the world around us our brain activity increases and we are extra alert to visual signals. Attention is the currency of OOH, demonstrating how essential it is that audiences identify with brand messaging in a fragmented media world.

INSPIRE CURIOSITY

  • When we LOOK UP & OUT, our brains consider more and look further. We are innately curious when we are outdoors. With OOH, brands can offer contextually-relevant messaging to people when they are out in the world with their senses heightened and their minds’ open.

REACH PEOPLE

  • Every day thousands of people move through public space and LOOK UP & OUT. Only OOH gives the opportunity for brands to physically present messages to the public, uninterrupted, where they work, live and play. OOH is measured by the internationally-respected audience measurement system, MOVE.

DEEPEN CONNECTIONS

  • When we LOOK UP, our brains are perfectly primed to engage. Opening a dialogue with people when they are alert and active increases contextual exposure and builds deeper and more meaningful connections.

BUILD TRUST AND EMPATHY

  • When you LOOK UP & OUT it can build empathy, trust, and a sense of hope and belonging. Inserted into the heart of public life, OOH is the perfect canvas for showing understanding and insight by engaging with real world issues and reflecting life back to audiences.

SHIFT BEHAVIOUR

  • As a group of connected people that LOOK UP & OUT, we can change how we see an issue and alter our priorities. Building on the principles of psychology and consumer behaviour, OOH can help build an emotional connection to a brand, starting conversations or prompting direct action.

THERE'S NO PLACE LIKE OUT OF HOME

To download the Art & Science of Outdoor media brochure click here

Sources: Post-campaign survey, February 2019, Dynata; Biometric research in 2016 using GSR (Galvanic Skin Responses) with Hoop Group and Dr Phil Harris; Nielsen OOH Online Activation Survey Conducted March 20–30, 2017 on US adults; MOVE report on the LOOK UP campaign Jan–Feb 2019; PML Group’s iQ program, studying OOH effectiveness in Ireland, June 2019; and The Art & Science of Looking up © Dr Fiona Kerr January 2019.