In 2011, the OMA’s 32 members represented approximately 90% of the Out-of-Home (OOH) industry in Australia and generated approximately 94% of the industry’s revenue.
The OMA’s Code of Ethics outlines voluntary principles that all OMA Members must adhere to, relating to working with advertisers and regulators and responsibilities towards the community and the environment.
There are three categories of OMA membership: Media Display Members – Outdoor Media companies, Non-Media Display Members – Production and Installation companies and Asset Owners – Property Owners.
Media Display Members or Outdoor Media Companies advertise third-party* products across all categories in the OOH sector including: on buses, trams, taxis, pedestrian bridges, billboards and free-standing advertisement panels; on street furniture (eg bus/tram shelters, public toilets, bicycle stations, telephone booths, kiosks) and in bus stations, railway stations, shopping centres, universities and airport precincts.
*Advertising in which the advertisement is not associated with the premises eg a land or propery owner allows an outdoor media company to display an advertisement for a third-party product.
Non-Media Display Members or Production and Installation companies include printers (including the supply of printing materials), installers, maintenance fabrication companies and other producers of billboard skins and vinyls used for OOH advertisements.
Asset Owners or Property Owners actually own the space upon which the OOH advertising stands. For example, RailCorp own the propery (platforms and track-side billboards) that are located within train stations around the country.
Media Display Members – Outdoor Media companiesMedia Display Members, or Outdoor Media companies represent operators who advertise across all Out-of-Home (OOH) formats, including Roadside, Transport and Retail.
Non-Media Display Members – Production and Installation companiesNon-Media Display Members or Production and Installation companies represent organisations that create and supply materials for advertisers to use on OOH formats including Roadside, Transport and Retail.
Asset Owners – Property Owners
Asset Owners, or Property Owners represent companies (government “departments”) that own the physical space, or property on which other OOH formats lie. For example Sydney Airport owns the space, where as APN Outdoor or oOh!media (Media Display Member or Outdoor Media company) would place its client's advertising on internal/external panels in/surrounding the airport.