Audience Measurement

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MOVE

MOVE MISSION

To provide the highest quality service to all MOVE users by maintaining the integrity and accuracy of the audience measurement data published, and to ensure the MOVE system remains accessible, relevant and user-friendly.

MOVE

Measurement of Outdoor Visibility and Exposure (MOVE) measures all major OOH environments including airports, bus/railway stations and concourses, bus/train/tram/light rail internal and external signs, roadside, and shopping centres. Accessed by 570 users every month, MOVE allows members to tailor dynamic and responsive campaigns for specific sites around the country.

MOVE is the only OOH audience measurement system in Australia to be endorsed by the Media Federation of Australia and the Australian Association of National Advertisers.

NUMBERS UPDATED MONTHLY

In 2017, MOVE introduced Continuous Delivery which enables audience numbers to be updated monthly based on changes to signage. This was a massive shift for the industry and a win for both advertisers and MOVE members as it ensures more accurate planning and reporting of campaigns.

ACCURATE MEASUREMENT

MOVE measures 81,980 advertising faces across Australia's five major capital cities: Adelaide, Brisbane, Melbourne, Perth and Sydney. On average, people are likely to see 30 OOH signs per day.

WHO USES MOVE?

Increasing the accessibility of MOVE to improve media planning is a key objective for the OOH industry. Since launching in 2010, MOVE has become an essential tool for media planners and strategists, and its use continues to increase – 61 agencies logged onto the web-based system in 2017. Across these agencies, a total of 870 users logged in 12,920 times, an increase of 14% across the 763 agency users who logged in 10,272 times in 2016.

GOVERNANCE

MOVE is owned by a group of shareholders who vote for a Board of Directors.

COMPANIES MEASURED BY MOVE
  • Adshel
  • APN Outdoor
  • Bishopp Outdoor Advertising
  • goa
  • JCDecaux
  • oOh!media
  • Outdoor Systems
  • QMS Media
  • Savage Outdoor
  • TorchMedia
AUTOMATED PROPOSAL PLATFORM (APP)

In 2017, MOVE began developing the APP, a software platform that, by automating the process, will make it easier for agencies and advertisers to plan, and buy, OOH. The system is being developed by the industry in partnership with its users and is being built by a local software development company, Red Ant. It will be launched in 2018.

Click here to visit the MOVE public site or here to access the MOVE AMS.

Watch our MOVE Methodology video below.

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