MOVE is a leading Out-of-Home (OOH) measurement globally. When it launched in 2010, it was the only OOH system to include all of the major environments at launch.
Since it launched, MOVE maintains the integrity and accuracy of the audience data by annually updating the measurement to reflect the changes that occur in a market. All of the transport infrastructure changes to roads and public transport, land usage (i.e. any shopping centre renovations), population, employment, school enrollments and more, are collected and used in the generation of the latest audience measurement figures.
Annual updates ensure MOVE provides measurement results that reflect the real world for over 73,800 OOH faces in Australia’s five major capital cities.
For details on the latest updates, click here.