Data updates

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MOVE (Measurement of Outdoor Visibility and Exposure) has released the results of its 2018 annual data update, showing that for the eighth consecutive year Out of Home (OOH) audiences have increased, growing 2.2% in 2018 and now reaching 12.7 million Australians each day.

As part of the audience increase, the 2018 data update also includes:

  • Improved transit methodology to more accurately reflect OOH audience data
  • Expanded measurement for double decker buses
  • Updated Australian Bureau of Statics data

“MOVE provides accurate audience data so that clients can get the best results from investing in our fast-growing media channel,” said Charmaine Moldrich, CEO, OMA and MOVE.

For additional information regarding this update you can refer to the following:

2018 MOVE Data Update - Media Release
2018 MOVE Data Update - Fact Sheet

To learn more about MOVE visit moveoutdoor.com.au.