Industry Performance

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Revenue Results

The OMA generates performance reporting for the Out of Home (OOH) industry through the compilation of revenue results and share of advertising spend for its members, which comprise 90% of the industry.

OOH experienced its seventh year of consecutive revenue growth in 2016, posting a 15.8%*  increase on net revenue year-on-year, taking the industry’s revenue to an all-time high of $789.5 million, up from $682.1 million* in 2015.Topping off a third year of double-digit growth, which saw consistent year-on-year increases, quarters one, two, three and four saw growth of 19.1%, 18.2%, 14.8% and 12.5% respectively.

The Digital OOH share of net media revenue also continued to grow in 2016: 36.0%, 37.3%, 38.8% and 40.2% respectively across the four quarters.

Revenue results
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Digital OOH Revenue Results

   DOOH revenue 2012-2015
* 2014 figures have been adjusted to reflect changes in OMA membership, as well as a minor adjustment due to over-reporting.
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Performance by format and quarter

Performance by category 2015**
  • Roadside Billboards (over and under 25 square metres): $242.1 million
  • Roadside Other (street furniture, taxis, bus/tram external, small format): $208.6 million
  • Transport (including airports): $126.4 million
  • ^Retail/Lifestyle/Other: $100.7 million

Category

Performance by quarter 2015**
  • First quarter net revenue increased by 21.6% to $147.9 million, up from $121.7 million in 2014
  • Second quarter net revenue increased by 16.3% to $154.9 million, up from $133.2 million in 2014
  • Third quarter net revenue increased by 14.2% to $161.5 million, up from $141.4 million in 2014
  • Fourth quarter net revenue increased by 16.6% to $213.5 million, up from $183 million in 2014

Quarter 

Note: 2014 figures have been adjusted from previously reported revenue to reflect changes
in OMA membership, allowing direct comparisons in revenue year-on-year.
^ This category reports shopping centre panels, as well as all place-based digital inventory including office
media – covering inventory in lifts and office buildings, cafe panels, as well as digital screens in doctors’
surgeries and medical centres.
**Figures may not add to total due to rounding.

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Economic

Commercial Economic Advisory Service of Australia (CEASA) reported the Out-of-Home share of advertising spend in 2015 at 5.3% of the $12.8 billion total spend.

Economic benchmarks

Share by media

Source: CEASA (excluding classifieds and directories)
*Other Print includes business and rural publications
^ 2014 figures have been adjusted to reflect changes in online media reporting methodology

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Top Advertisers & Advertising Categories

Top 20 advertisers for 2015

Top advertisers 2015

 

Top 20 advertising categories for 2015

Top advertising categories 2015

Source: Nielsen AIS
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Results From Previous Years

  • 2014
  • 2012
  • 2011
  • 2010
  • 2009
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