Industry Performance

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Growth continues

The OMA generates performance reporting for the Out of Home (OOH) industry through the compilation of revenue results and share of advertising spend for its members, which comprises approximately 80% of the revenue generated by the channel.

OOH experienced its ninth year of consecutive revenue growth in 2018, posting a 10.8% increase on net revenue year-on-year, taking the industry’s revenue to an all-time high of $927 million, up from $837 million in 2017.

The demand for immediacy and flexibility continued to drive Digital Out of Home (DOOH) net media revenue upwards in 2018, representing 52.3% of total OOH revenue, up from 47.3% for the same period in 2017, and 40.2% in 2016.

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Digital OOH Revenue Results

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Performance by format and quarter

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Economic

2018 market share and category breakdowns will not be available until late April.

Commercial Economic Advisory Service of Australia (CEASA) reported the Out of Home share of advertising spend in 2017 at 5.9% of the $14.1 billion total spend.

percent share by media

Percent share by media

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Top Advertisers & Advertising Categories

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Results From Previous Years

  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
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