Industry Performance

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Revenue Results

The OMA generates performance reporting for the Out-of-Home (OOH) industry through the compilation of revenue results and share of advertising spend for its members, which comprise 90% of the industry. 

OOH experienced its sixth year of consecutive revenue growth in 2015, posting a 17% increase on net revenue year-on-year, taking the industry’s revenue to an all-time high of $677.8 million, up from $579.3 million* in 2014.

In 2015, the industry was off to a stellar start with a 21.6% year-on-year increase for quarter one. In quarters two and three, the double digit growth continued, with a 16.3% and 14.2% increase, respectively. The year ended with a strong finish in quarter four, showing net revenue up by 16.6% to $213.5 million.

Revenue results

* 2014 figures have been adjusted to reflect changes in OMA membership, as well as a minor adjustment due to over-reporting.

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Digital OOH Revenue Results

   DOOH revenue 2012-2015
* 2014 figures have been adjusted to reflect changes in OMA membership, as well as a minor adjustment due to over-reporting.
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Performance by format and quarter

Performance by category 2015**
  • Roadside Billboards (over and under 25 square metres): $242.1 million
  • Roadside Other (street furniture, taxis, bus/tram external, small format): $208.6 million
  • Transport (including airports): $126.4 million
  • ^Retail/Lifestyle/Other: $100.7 million

Category

Performance by quarter 2015**
  • First quarter net revenue increased by 21.6% to $147.9 million, up from $121.7 million in 2014
  • Second quarter net revenue increased by 16.3% to $154.9 million, up from $133.2 million in 2014
  • Third quarter net revenue increased by 14.2% to $161.5 million, up from $141.4 million in 2014
  • Fourth quarter net revenue increased by 16.6% to $213.5 million, up from $183 million in 2014

Quarter 

Note: 2014 figures have been adjusted from previously reported revenue to reflect changes
in OMA membership, allowing direct comparisons in revenue year-on-year.
^ This category reports shopping centre panels, as well as all place-based digital inventory including office
media – covering inventory in lifts and office buildings, cafe panels, as well as digital screens in doctors’
surgeries and medical centres.
**Figures may not add to total due to rounding.

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Economic

Commercial Economic Advisory Service of Australia (CEASA) reported the Out-of-Home share of advertising spend in 2015 at 5.3% of the $12.8 billion total spend.

Economic benchmarks

Share by media

Source: CEASA (excluding classifieds and directories)
*Other Print includes business and rural publications
^ 2014 figures have been adjusted to reflect changes in online media reporting methodology

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Top Advertisers & Advertising Categories

Top 20 advertisers for 2015

Top advertisers 2015

 

Top 20 advertising categories for 2015

Top advertising categories 2015

Source: Nielsen AIS
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Results From Previous Years

  • 2014
  • 2012
  • 2011
  • 2010
  • 2009
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