The role of Outdoor

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The Outdoor Media Association and MOVE presents new research assisting media planners, buyers, advertisers and others working in media, to better use Out of Home (OOH) in the changing media environment. View the snappy video above and slides below.

Key topics:

1. OOH and Online work together in a media plan: Online is OOH's second screen during the day
2. We know OOH is great for building Awareness, but it also drives Desire, Trial and Transaction
3. People spend time with OOH when it most counts: before shopping
4. OOH reaches more people than any other media channel

Click slides to download.

 

SOURCES   MASSIVE   9 OUT OF 10
HARD TO REACH   HELPFUL   DELIVERS MORE
CONSUMERS   DRIVING AWARENESS   THE RIGHT PLACE

2ND SCREEN   GAPS FILLED   COMBINE

TECHNOLOGY