Funding Infrastructure

Outdoor advertising has become a common feature on community infrastructure such as bus and tram shelters, pedestrian road bridges, kiosks and phone booths. The revenue gained from commercial advertising directly funds the building and ongoing maintenance costs of these important public facilities. This includes ensuring the quick removal of graffiti and other repairs.

Outdoor companies have invested significant resources into ensuring the quality of the structures provided via this funding model. In some cases, renowned Australian and international architects have been commissioned to design practical and attractive street furniture.

In addition to off setting construction and maintenance costs, many local councils and state government agencies receive direct revenue from outdoor advertising. These funds can then be used for other community benefits.

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An Adshel employee carrying out routine maintenance on a bus shelter.

 pedestrian road bridge eye
Outdoor advertising assists in the funding of public infrastructure like this pedestrian road bridge.