All Blacks go live on oOh!media assets

  Print preview

Date: 18 September

New Zealand (NZ) shoppers were able to watch live as the All Blacks and All Blacks Sevens struted their stuff on the runway, via digital screens across the country as part of Jockey’s Fashion Week show.

The event saw Jockey takeover 18 dynamic digital panels in six NZ shopping centres this Friday 1 September for the half-hour show that will also feature Jockey Women’s ambassador Matilda Rice.

Adam McGregor, General Manager oOh!media NZ, said that the live-feed element of Jockey’s campaign was a great way to demonstrate what was possible with oOh!’s dynamic full motion assets.

“The innovations we’re delivering to the NZ market present an incredible opportunity for advertisers to think outside the box in terms of how they’re reaching different audiences and creating a customer journey,” he said.

“We know that as the technology progresses the possibilities are almost endless for advertisers and it’s great to see the advertising industry getting more creative with what’s at their disposal,” he continued.

Source: oOh!media