APN Outdoor brings Winter Olympics action to the streets

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Date: 12 February 2018

APN Outdoor has teamed up with the Australian Olympic Committee (AOC) to amplify the Winter Games action that is taking place in PyeongChang, and to support the 51 athletes selected to represent Australia.

The campaign has been broadcast on APN Outdoor’s premium digital assets in major cities around Australia, encompassing pre-game hype, final team announcements, daily countdowns, and special messages from the AOC and winter athletes. Over the course of the games, this campaign will showcase key Olympic moments, medal announcements and individual ‘meet the team’ creatives.

“The power of outdoor, combined with the flexible nature of our Elite Screens, creates the perfect stage to amplify the games and get Australians engaged with these incredible winter sports” said James Warburton, Chief Executive, APN Outdoor.

“We are thrilled to work with APN Outdoor again to engage and excite Australians. The partnership with APN Outdoor has allowed us to talk to people in new ways with incredible reach and immediacy. The 2018 Australian Winter Olympic team is world class and we hope the entire nation tunes in to support this amazing team of athletes,” said Strath Gordon, Head of Public Affairs and Communications, AOC.

The campaign follows on from the ‘Summer Olympics 2016’ campaign from APN Outdoor and the AOC.

Source: B&T