ARN & Adshel collaborate on innovative road safety campaign for WA

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Date: 24 April 2017

Adshel and Australian Radio Network (ARN) have joined forces for a Perth-based road safety campaign.

The ‘Might Be a Mate’ campaign by 303MullenLowe and media from Carat, uses Adshel's Out of Home network and ARN's radio advertising to promote safety between motorists and cyclists. When a driver is listening to 96FM and passes an Adshel roadside billboard, a road safety message pops up on the radio that matches the creative on the billboard.

Working with the Road Safety Commission of Western Australia and Perth's 96FM, the campaign is running across 14 locations throughout the city and features 30-second radio ads which are accompanied with Adshel creative.

Source: AdNews