The City of Sydney's campaign for Lunar New Year

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Date: 19 February 2018

In celebration of Chinese New Year (Lunar New Year), celebrating the year of the Dog on 16 February 2018 and for a subsequent two weeks of performances, exhibitions, shows, tours and feasts, The City of Sydney have filled Sydney’s CBD with Out of Home posters and banners of dogs in cute outfits.

Time Out was proud to be involved in the production of the official printed City of Sydney Chinese New Year Guide this year. During that process we interviewed the artist/designer behind the campaign images, Danling Xiao.

"The idea of dressing my little models up in Chinese New Year costumes came from my childhood memories. I grew up in China and we have a tradition of wearing new clothes, especially red and gold, for the occasion. My parents in China bought the dog costumes for me. Dogs dressing up in Chinese New Year costumes is a common thing in China" said Danling.

Source: Time Out