Fanta distributes free Jelly Fizz as reward for playing with the brand’s marketing message

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Fanta

Date 24 April 2017

Fanta has rewarded consumers with free fizzy drinks for ‘shaking up’ their marketing message, the three Out of Home (OOH) executions across Sydney, Melbourne and Brisbane featuring three fridge Citylight panels with 30 magnets in each city. Passers-by were encouraged to create their own fun messages and ‘Shake things up with Fanta’. For people who took photos with their creations and uploaded the image to the micro-site, they received a Fanta Jelly Fizz from the OOH panel.

“Our bright orange fridges are designed to capture attention and engage consumers with an interactive, immersive OOH experience that JCDecaux is renowned for,” said Alan Klein, Head of Creative Solutions, JCDecaux.

“This campaign is part of our goal to create immersive brand experiences that will allow young people to engage with our brand, create their own unique content and talk about it with their friends through their channels and ours,” said Josh Gonski, Brand Manager at Fanta.

Source: Mumbrella