Giant Kong skull descends on Southern Cross Station
Date: 14 March 2017
JCDecaux marked the release of 'The Kong - Skull Island' by delivering the largest ever, fully immersive activation at Southern Cross Station in Melbourne's CBD. The campaign ran from 6-13 March 2017 with a giant 6m x 3.75m x 3.2m skull replica dominating the entrance to the station accompanied by large scale banners cascading from the station roof, digital content on large format digital screens have dominated the space and created a fully immersive environment that introduces commuters to the mysterious and dangerous home of the king of the apes.
Providing proof that monsters exist, audiences have the opportunity to pose for a photo with the giant replica skull. By using the #KongSkull hashtag, user-generated images instantly appeared as dynamic digital content on the landmark water tower clock that features at Southern Cross Station through JCDecaux’s SmartContent platform.
“This is an exciting first for us,” said Alan Klein, Head of Creative Solutions, JCDecaux. “The unmissable activation provides the perfect opportunity to showcase how traditional Out of Home can be augmented with mobile interaction. The dynamic user-generated activity on the Clock highlights the immediacy and responsiveness of our digital screens.”
Source: JCDecaux media release