RACQ teams up with goa to find Queensland’s cutest pets

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Date: 5 September 2017

Last month RACQ insurance teamed up with goa to search for Queensland’s cutest pet selfie with their ‘Pet Search’ campaign, aimed to drive awareness behind RACQ’s new pet insurance. The campaign gave pet owners the chance to win a professional photo shoot for their beloved pet, cash prize and a front cover feature on ‘The Road Ahead’ magazine.

Mike Tyquin, Chief Executive Officer of goa commented “We knew that this campaign would catch on quickly in the Out of Home domain however to see the level of engagement that we have received, it has exceeded everyone’s expectations and the client is extremely happy with the response rate.”

The campaign received over 26,000 submission in the first two weeks of going live.

Source: The Stable