Shine Brighter with Adshel - more screens, more coverage, more engagement, more impact

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Date: 11 May 2017

Adshel has launched a re-energised trade media campaign, ‘Shine Brighter’, bringing to light the necessity for brands and advertisers to continue to stand-out during the winter months. The campaign features the characters of Tom, Charlie and Anna, personifying commuters across the streets of Sydney, Brisbane and Melbourne, in an effort to emphasise the effects winter has on the commuter journey including changed behaviours and attitudes during the cooler, darker months.

“During the winter months, it’s the time to remind brands and advertisers that in order to deliver effective and impactful campaigns that truly connect and engage with commuter audiences, they need to select illuminated formats – or they’ll be left in the dark, after dark. Adshel provides quality illuminated products to ‘Shine Brighter’ day and night, 365 days of the year and we’re committed to the ongoing expansion of our Adshel Live network to reach even more Australians than any other Out of Home roadside network. This is a true broadcast solution delivering an audience of over 6.3 million unique people.” said Charlotte Valente, Head of Marketing, Adshel.

Source: Adshel press release