Transport Accident Commission campaign warns drivers of upcoming drug tests

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12 February 2018

The Transport Accident Commission (TAC) has launched a new campaign displayed on QMS and APN Outdoor screens in Melbourne, alerting drivers when the next drug tests will be conducted.

Created by Dentsu Aegis Network’s Posterscope, the campaign informs drivers of when drug tests could be taking place and aims to remind drivers they could be conducted at any time.

“We know from Posterscope’s OCS research (Out of Home Consumer Survey) that more than half of all adults find campaigns more interesting with a relevant time element. Liveposter allows us to deliver dynamic solutions to a client like TAC across multiple media owners and convey important messaging quickly” said James Blay, Posterscope’s Business Manager.

The campaign will be and will be running during the month of February.

Source: Mumbrella