Xero and Emotive launch new campaign that champions bookkeepers as heroes

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Date: 14 March 2017

Global accounting software provider Xero has launched a new campaign that champions the true heroes helping Australian small businesses succeed – accountants and bookkeepers.

Tapping into the combined power of APN News & Media, the ‘It pays to add a Xero’ campaign sees Emotive join forces with Adshel and ARN to create a truly integrated and localised strategy across online video, radio and Out of Home that aims to entertain, educate and engage the core Xero audience.

Xero’s managing director, Trent Innes, said certified Xero advisers can help small businesses thrive. “Only 51 per cent of businesses survive on a five-year journey. But if they are on Xero, 88 per cent of them survive. We believe one of the key reasons for that is 92 per cent of small businesses on Xero have an adviser. This campaign brought to life and celebrated the importance of that relationship.”

Source: B&T Online