Digital tuskforce on march to save elephants

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Digital Tuskforce


Date: 13 March 2017

A herd of digital elephants will march across the world to raise awareness of the grave threat faced by the animals in Africa. Currently an elephant is killed every 25 minutes, and a third of the global population has been wiped out in the past seven years. #MarchForGiants showcases digital elephants on giant billboards in Britain, Hong Kong and New York to highlight the illegal ivory trade. The initiative which supports the work of Space for Giants, a conservation charity is the world's first to link global billboard space.

#MarchforGiants
begins in Hong Kong on March 23, progressing to Times Square in New York and then Westfield Stratford City on March 24, Birmingham the following day and ending in Manchester on March 26. Members of the public can create their own elephant, and receive a photo of it marching around the world to share on social media.

The charity’s work includes training anti-poaching rapid response teams and securing protected landscapes for elephants to roam. This has led to an 84 per cent reduction in elephant poaching in North Kenya in three years. The digital elephant project was conceived by creative agency 18 Feet & Rising, brought to life by Popped, Free Folk and DOOH.com, and the four-day virtual parade takes place on screens operated by Ocean Outdoor.

“We just couldn’t ignore the shocking statistic that a third of all African elephants have been wiped out in seven years. Rather than simply raise awareness, we wanted to raise funds that will go some way to combating the plight of poaching in Africa.” William Thacker, creative director at 18 Feet & Rising said.

Source: Evening Standard United Kingdom