Gucci is taking over the walls of New York & Milan to launch new fragrance

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Date: 8 September 2017

The global fashion brand has collaborated with Spanish artist Ignasi Monreal for a series of unique art installations for "Gucci Bloom" .

Executed in New York by Colossal Media, and in Milan by European Out of Home advertiser, Urban Vision, the designs express the beauty and unique look of the almost forgotten art of hand-painted Outdoor advertising.

A special partnership between Gucci and the artist Ignasi Monreal sees the Spaniard create two unique artwork installations—one, on the 760-square-meter wall on Lafayette Street in New York City’s SoHo neighbourhood, and the other on the 176-square-meter wall in Milan’s Largo la Foppa, in the district of Corso Garibaldi.

Source: Architectural Digest