KFC promotes negative customer Tweets to promote new fries recipe

  Print preview

4 November, 2018

KFC has changed its fries recipe after customers complained they were terrible – and is using customer’s tweets to highlight the message. A great example of why embracing your flaws can be a powerful creative tool. The smart campaign sees the fast food giant promote negative tweets to highlight the problem – and the solution.

One customer wrote on Twitter: “Dear KFC, No one likes your fries. Yours sincerely, the entire world. Soon, other tweeters were jumping on the anti-KFC chip crusade.Now KFC in the UK –  has used the tweet in a series of outdoor and print ads to promote the pending arrival of its apparently vastly improved chip.This tweet by @Upgrade_Music is being featured on phone box billboards.

Responding to the harsh criticism KFC said: “Instead of crying into our (soggy) fries, we’ve decided to take action. Radical, potato-fuelled action.” An angry tweet from an enraged customer has soon become the tag to a clever new campaign promoting KFC’s often maligned fries. Turning the hatred into a campaign to promote the new fry that is reportedly “chunkier, tastier and better”.

Source: B&T Magazine and PR Examples