Reebok turns a bus shelter into a popup outdoor gym

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JCDecaux Colombia transformed 6 bus shelters in Bogotá and Cali into outdoor gyms for Reebok’s “The Gym is Everywhere” campaign.

Reebok has a communication strategy focused on improving the quality of life through physical activity, a concept that was based for the development of this campaign.

JCDecaux installed the gym at the various bus stops in Bogota and Cali where people were motivated to stop for a physical training session with the support of professional trainers.

With this campaign Reebok proved that in the city there is a ‘Gym everywhere’. Also it obtained a positive response from pedestrians which was reflected in social networks where they shared photos, videos and reviews of the activity.

Watch the campaign in action below:

Date: 20 June 2016
Source: Campaigns of the World