Sit down to save lives

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South African National Blood Services (SANBS) wanted to encourage more people to donate blood, especially at the malls where mobile blood drives frequent.

Teaming up with agency, DDB South Africa, SANBS needed to make shoppers aware of the fact that one pint of blood can save three lives, and to encourage them to donate blood there and then.

A simple idea was created: sit down to save lives.

The installation involved a chair that was connected to three empty blood bags shaped like people. These blood bags were set up beside the chair with a message that read, "Every time you sit down to donate you save three lives."

Utilising Archimedes’ principle of displacement, when shoppers sat on the chair the three blood bags filled up with red (blood-like) liquid bringing the message to life for all to see.

See the campaign in action below:


Date: 26 July 2016
Source: Best Ads