The NBA hijacks a billboard to make a basketball hoop in Uruguay

  Print preview

18 July, 2019

The NBA and the JCDecaux had the extravagant idea of ​​hijacking a giant billboard in the heart of a city! For JCDecaux, the sky is the limit when it comes to using urban furniture in the most creative way possible. The main attraction being a basketball ring that was installed on a huge billboard in the middle of the street. In addition, two national basketball superstars were invited to participate in a slam dunk contest.

Source: JCDecaux