Smart watch - smart billboard

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Date: 16 March 2017

One of the advantages of the Samsung Gear S3 is the design, at first glance no one can tell that you wear a smart watch. To deliver the design advantage in a smart and notable way, Samsung launched an unusual Out of Home campaign.

Playing on the watches design features the first glance of the campaign looks like a usual premium watch campaign with a male model on a black background in a popular pose, Samsung brought the campaign to life by building a smart billboard that could communicate with waiting passengers. While passengers waited for the bus the watch started working, showcasing its innovative features with the male model interacting and responding to waiting passengers.

Source: Best Ads