‘Vote to Count’ campaign seeks to drive more Americans to the polls

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As election season kicks into high gear, the Outdoor Advertising Association of America (OAAA) and its members launched a national Out-of-Home (OOH) public service advertising campaign on 6 September, that aims to convert the negative connotation of labels into a higher purpose: voter registration and action at the polls. The campaign reminds Americans that while all labels matter, only one label counts on Election Day: 'Voter'.

The campaign launched September 6 in Times Square with supported OOH advertisements covering billboards, bus shelters, subway cars, and more throughout New York City.

Design group Grand Visual developed dynamic content for digital OOH applications, including a live feed that engaged Times Square visitors.

ADstruc Project X provided the media planning and procurement services, ensuring strategic placement for more than 3,000 digital and printed OOH ads.

The OOH advertisements will also launch in key markets throughout the fall, including cities hosting presidential debates.

The OOH advertisements will grab attention during this noisy campaign season and drive digital engagement by directing viewers to VoteToCount.com where they can access their state’s voter registration pages. An interactive label generator allows visitors to choose their own labels, showcasing what they value and believe, and share on social media. The OAAA encourages everyone to customise their labels and share socially.

Date: 22 September 2016
Source: OAAA