APN Outdoor joins the AANA

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17 May, 2018

APN Outdoor has announced that it has become a member of the Australian Association of National Advertisers (AANA).

APN Outdoor Chief Executive Officer and Managing Director, James Warburton, said, “Being part of the AANA underlines our commitment to creating deeper conversations with marketers and giving APN Outdoor a bigger voice in the media industry, beyond the outdoor sector."

“Marketers want innovative solutions and being part of the AANA will help us deliver those solutions. One of my goals is to move APN Outdoor from an asset-led business to an audience-led business. We need to better understand the challenges marketers face to help them identify new opportunities for their brands to connect with people."

“Transformation, innovation and ambition are the core pillars of our strategy, and becoming a member of the AANA clearly demonstrates how we are turning that strategy into action,” he concluded.

Source: APN Outdoor press release