M&C Saatchi's “The Toms” enter the AdNews Hall of Fame

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Date: 15 March 2018

As proud sponsors of the AdNews Agency of The Year Awards, Hall of Fame category, the Outdoor Media Association are thrilled to announce Tom McFarlane and Tom Dery, the long-time leaders of M&C Saatchi Sydney, have been honoured as the 2018 inductees.

Better known as “The Toms”, the pair came together more than 22 years ago at DDB Melbourne and between them went on to build M&C Saatchi Australia.

The Toms have lived through many eras of advertising and seen the industry evolve from the days that closely resembled a scene from Mad Men.

“I have fun every day, even on your darkest day, there’s a point when you have a laugh in an agency,” said McFarlane.

Dery added, “I don’t ever want to retire and I’ve made it my business to make sure I never retire. I may not be forever with M&C Saatchi but thankfully, I still have a role and it’s fantastic.”

When asked if the duo could ever imagine parting ways professionally, Dery responded: “That would be too boring for words.”

Congratulations to all of the winners!

Source: AdNews