Out of Home half year results for 2019

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27 August, 2019

The Out of Home (OOH) industry has today announced half year net media revenue results for 2019, including category breakdowns.

Total net media revenue was $447.3 million compared to $425.2 for the same period in 2018, an increase of 5.2%.*

Change was noted across the following categories:

Category figures half year 2019^^:

·       Roadside Billboards (over and under 25 square metres)

$176.7 million

·       Roadside Other (street furniture, bus/tram externals, small format)

$126.1 million

·       Transport (including airports)

$82.6 million

·       ^Retail, Lifestyle and Other

$61.8 million

Category figures half year 2018*:

·       Roadside Billboards (over and under 25 square metres)

$179.9 million

·       Roadside Other (street furniture, bus/tram externals, small format)

$117.1 million

·       Transport (including airports)

$69.8 million

·       ^Retail, Lifestyle and Other

$58.3 million

Digital OOH (DOOH) revenue accounts for 54% of total net media revenue year-to-date, an increase over the recorded 49% for the same period last year.

Quarterly net media revenue has been adjusted to reflect changes in the OMA membership since the previous release:

  • Quarter one net media revenue has been adjusted to $212.6 million, a 5.4% increase from $201.7 million in 2018.
  • Quarter two net media revenue has been adjusted to $234.6 million, a 5% increase from $223.5 in 2018.

* Half year revenue differs from previously reported 2019 quarterly figures due to retrospective adjustments reflecting changes in the OMA membership.

^ Reported in this category: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.
^^ Figures may not add to total due to rounding.

Source: OMA press release