The OPEN series

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OPEN series

The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.

OPEN3 is the third edition in the OPEN series and takes a retrospective and a prospective look at OOH advertising. Featuring a variety of standout Outdoor campaigns from around the globe, OPEN3 is more than just a collection of images – it also features opinions and experiences about advertising and creativity, crafted by a league of world-wide advertising industry leaders.

OPEN3 – Hardcover, 160pp

ISBN 978-0-9874105-3-5

Published by the Outdoor Media Association 2017


Click to view the previous editions.

OPEN2

OPEN