OPEN² Book Launch Event

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After 18 months in the making, OPEN2 was officially launched in Sydney at Outdoor Creative – Exposed!

Guests were treated to a panel discussion about three stand-out campaigns from the book, moderated by Luke Chess, Creative Director, MJW Australia. Panelists Elle Bullen, Senior Copywriter, Clemenger BBDO Melbourne (Bonds. Boobs); Beck Hamilton, Marketing Director, Disney Theatrical Productions (The Lion King); and Serena Leith, Marketing Director, Spotify (Listen for Free) shared their experiences and opinions on Outdoor, consumer engagement and creative, giving the audience a rare opportunity to hear insights into the workings of an Outdoor campaign from three unique perspectives.

 

 

Short on time? Watch the highlight reel below.