Environment & Sustainability
As the peak representative body for the Australian Out-of-Home (OOH) industry, the OMA recognises its responsibility to minimise the impact of the industry's operations on the built and natural environment, and to contribute to the sustainability of the communities in which it operates. This includes the recycling of waste materials, where practicable.
OMA members have demonstrated an ongoing commitment to reducing the impact of the industry on the environment and are continually improving sustainability by promoting best practice. This includes the following practices:
- Adopting programs to reduce waste generation, including the waste produced from the production and display of PVC advertising banners.
- Monitoring and reporting on evolving OOH technologies that reduce the impact of industry on the built and natural environment.
- Establishing achievable and measurable environmental initiatives, including:
- Benchmarks for monitoring the reduction in the generation of waste, including recycling programs for outdoor advertising skins.
- Programs to conserve energy, water and natural resources through increased efficiency and the introduction of new technologies and production methods.
- Targets to increase the number of fuel efficient vehicles within operational transport fleets.
- Providing sponsorships or in-kind support towards community initiatives that champion environmental causes.
- Communicating openly and constructively with relevant authorities, government agencies and the community on sustainability and environmental issues which relate to the industry.
Featured Member InitiativeOMA Members’ own environmental and sustainability policies are also supported by the OMA through targeted promotion and education among internal and external stakeholders.
Rojo Pacific was the first Australian, large format industry member of the Vinyl Council’s PVC Product Stewardship Program.
The Vinyl Council and its industry members, including Rojo Pacific, teamed up with Monash University to complete a 12 week project exploring the recycling of printed PVC billboards, with funding from the Victorian Government’s ‘Future Designers Program.’
Click to read more here.