Future Cities

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Future Cities was an event curated by the OMA to bring together city thinkers and culture creators to discuss the future of Australia’s cities.

Our aim was to inspire the audience of different levels of government and the Out-of-Home (OOH) advertising industry to aspire to great futures for our cities and to see opportunities for collaboration to achieve them.

Cities are the ecosystem in which our medium exists. As cities are growing in importance and population, so too is the OOH industry and its relevance to cities – most people experience their city when they are outside the home, and OOH can play a positive role in that experience, adding colour, vibrancy and messaging to placemaking. Cities are created and sustained through a mix of interests of people, government and businesses, and while our channel is only a small part of this ecosystem, it is an important one, as it plays a connecting role between all these elements.

Over the course of the three days, held in Melbourne, Brisbane and Sydney, we heard from Lord Mayors and Councillors, expert Planners, city think-tank leaders, futurists, academics, pollsters and scientists. They gave us a blueprint of what the future will look like, highlighting the challenges and opportunities. And we listened.
The OMA has condensed these findings into a presentation for government interested in the intersection of signage, digital utility and the value of place-making. 

Watch our highlights video, download speakers’ presentations or watch the speakers present.


Presentations and speaker videos


To view all of the speakers that presented at Future Cities, click here.


Photos from the day

Click on the thumbnails for each city to view the full album.

Future Cities | Melbourne 22 April 2016 Future Cities | Brisbane 26 April 2016 Future Cities | Sydney 28 April 2016

Survey results

The OMA conducted a survey of attendees which had over 50 respondents.

  • Over 80% said they would be likely to attend future events of this kind hosted by the OMA
  • 94% were satisfied or extremely satisfied with the event, saying:

•   "Thought provoking, very engaged presenters with plenty of interesting viewpoints"
•   "Excellent variety of relative subject matter"
•   "Fantastic event - great, inspiring speakers, covering more content […] than I expected. great opportunity to get out of the day to day and think about the long terms trends that will affect us all."

  • 77% would like to hear from at least one of the speakers again
  • 66% of the 25 non-OMA member respondents said the event changed their perception of the OOH industry, examples include:

•   “Shows an industry thinking about the bigger picture"
•   "Highlighted a possible partnering role with Local Government”
•   "Made me realise huge untapped opportunities for the OOH industry"

Register for an OMA presentation on Future Cities

If you are from a government organisation and were unable to attend or want to hear more, the OMA can arrange for you to receive a presentation on the findings of the Future Cities conferences to you.

To register, please complete online form below and we will contact you shortly.

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