Using Out of Home (OOH)

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Big, bold, and audacious

Out of Home (OOH) is advertising for products and services that you see outside of the home, on a variety of signs across various locations.

Out of Home (OOH) Environments and Formats

Out of Home (OOH) has the ability to broadcast widely and capture a large audience. It can also be focused, connecting with a targeted audience due to its location-based nature.

OOH comprises static, scrolling, digital and tri-vision advertising formats. These are categorised into three environments:

Roadside-Icon2Transport-Icon2Retail-Icon2

Roadside

OOH advertising that appears on the side of, or nearby a road and includes:

Billboards:

  • Billboards larger than 25 square metres
  • Billboards less than 25 square metres

Other:

  • Bus/tram shelters
  • Bus/tram externals
  • Kiosks
  • Phone booths
  • Free standing panels
  • Public toilets
  • Bicycle stations

Transport

OOH advertising that appears on:

  • Train externals
  • Rail platform & concourse
  • Bus interchange
  • Bus/tram internals
  • Airport externals
  • Airport internals

Retail/Lifestyle/Other

OOH advertising that appears in:

  • Shopping centres
  • Universities
  • Office buildings and lifts
  • Cafés
  • Medical centres and Doctors’ surgeries
  • Petrol stations
  • Convenience stores