Using Out-of-Home (OOH)

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What is Out-of-Home?

Out-of-Home (OOH) or outdoor advertising as it’s also known, communicates with people when they’re out of their home. OOH is in their local neighbourhood, it’s where they work, shop, socialise and travel.

Out-of-Home is ubiquitous, innovative, entertaining and part of people's everyday lives. 

Watch our latest overview video below of the Out-of-Home industry, how it forms part of a city's personality and why it delivers great Return on Investment (ROI) to advertisers.

 

Out-of-Home (OOH) Environments and Formats

Out-of-Home (OOH) has the ability to broadcast widely and capture a large audience. It can also be focused, connecting with a targeted audience due to its location-based nature.

Out-of-Home (OOH) comprises static, scrolling, digital and tri-vision advertising formats. These are categorised into three environments:

Roadside-Icon2      Transport-Icon2        Retail-Icon2

 

Roadside 

Out-of-Home (OOH) advertising that appears on the side of, or nearby a road and includes:

Billboards:

  • Billboards larger than 25 square metres
  • Billboards less than 25 square metres

Other:

  • Bus/tram shelters
  • Bus/tram externals
  • Kiosks
  • Phone booths
  • Free standing panels
  • Public toilets
  • Bicycle stations

 

Transport

Out-of-Home (OOH) advertising that appears on:

  • Train externals
  • Rail platform & concourse
  • Bus interchange
  • Bus/tram internals
  • Airport externals
  • Airport internals

 

Retail/Lifestyle/Other

Out-of-Home (OOH) advertising that appears in:

  • Shopping centres
  • Universities
  • Office buildings and lifts
  • Cafés
  • Medical centres and Doctors’ surgeries
  • Petrol stations
  • Convenience stores