Using Out of Home (OOH)

  Print preview

What is Out of Home?

Out of Home (OOH) or outdoor advertising as it’s also known, communicates with people when they’re out of their home. OOH is in their local neighbourhood, it’s where they work, shop, socialise and travel.

Out of Home is ubiquitous, innovative, entertaining and part of people's everyday lives. 

Watch our latest overview video below of the Out-of-Home industry, how it forms part of a city's personality and why it delivers great Return on Investment (ROI) to advertisers.


Out of Home (OOH) Environments and Formats

Out of Home (OOH) has the ability to broadcast widely and capture a large audience. It can also be focused, connecting with a targeted audience due to its location-based nature.

OOH comprises static, scrolling, digital and tri-vision advertising formats. These are categorised into three environments:

Roadside-Icon2      Transport-Icon2        Retail-Icon2



OOH advertising that appears on the side of, or nearby a road and includes:


  • Billboards larger than 25 square metres
  • Billboards less than 25 square metres


  • Bus/tram shelters
  • Bus/tram externals
  • Kiosks
  • Phone booths
  • Free standing panels
  • Public toilets
  • Bicycle stations



OOH advertising that appears on:

  • Train externals
  • Rail platform & concourse
  • Bus interchange
  • Bus/tram internals
  • Airport externals
  • Airport internals



OOH advertising that appears in:

  • Shopping centres
  • Universities
  • Office buildings and lifts
  • Cafés
  • Medical centres and Doctors’ surgeries
  • Petrol stations
  • Convenience stores