Production & Posting
2016 Posting Dates
Out-of-Home (OOH) campaigns are posted according to a lunar calendar. Each media company installs campaign materials by their own cycle.
Click here to see the 2016 lunar calendar.
Technological advancements in production have contributed to the growth of OOH through longer-lasting vinyls, digital large-format printing and impressive 3D builds.
The advancements in the industry have directly benefited advertisers. Photographic reproduction quality on a larger-than-life scale can now be produced without major production costs. The OOH medium allows advertisers to exploit its fullest potential through the use of unique and exciting creative executions and concepts.
OOH Production Possibilities
There are a number of ways OOH materials can be produced and bought to life. These include:
Printed on one side only and lit from the top of the bottom.
Printed on both sides and lit from the back.
Method in which ink is applied directly to the surface to be printed (substrate).
Mesh Building Wraps
Printed single sided on a vinyl mesh.
Self-Adhesive Vehicle Wraps
Printed on a transit self-adhesive vinyl and often laminated. Specialist applicators required.
Fleet Graphics, Neon, Holograms
An illuminated sign constructed from fluorescent lights in the form of bent glass tubes.
2D or 3D Digital Displays
A form of electronic display that utilises technologies such as LCD, LED, plasma displays, or projected images to display content.
A three sided prism revolving sign printed one side only either on self-adhesive vinyl or Rigiflex.
A self-adhesive vinyl used for road signage and taxi backs and needs light to reflect.
Covers such products as Interactive Inflatables for Sports Marketing and Inflatable Arches.
Specialist trade in signs for shops, billboards, caution signs, directions etc.
Tracking Key Number System
With many OOH ads being produced on ‘skins’ the OMA introduced a Tracking Key Number System. This allows for a code to be printed on each skin so that they can be easily identified and provide a ready information about the client, the creative, site type and sequence.
The Tracking Key Number System allows for easy storage and retrieval of material as required.
Quality Standards Documents
There are a number of standards that outdoor products must adhere to.