The following industry revenue data is generated by the Outdoor Media Association (OMA) through the compilation of revenue results and share of advertising spend for its members, which comprises almost 100 per cent of the revenue generated by the channel.
Revenue results
Following a tough year for the industry, we were glad to see revenue stabilise despite ongoing pandemic lockdowns. Total net media revenue for the year was $812.7M. This result represents a 24 per cent increase on the prior year’s revenue of $655.2M. Agencies and advertisers continued to embrace the impact and dynamic potential of Digital OOH to engage their customers. This year DOOH increased its slice of the revenue pie to 58.8 per cent from last year’s result of 55.2 per cent.
