The following industry revenue data is generated by the Outdoor Media Association (OMA) through the compilation of revenue results and share of advertising spend for its members, which comprises approximately 80 per cent of the revenue generated by the channel.
The financial impact of the COVID-19 pandemic saw OOH net revenue year-on-year decrease 39.4 per cent in 2020, reporting $566.5M, down from $935.5M for 2019.
In 2020, the demand for immediacy and flexibility continued to drive growth in digital Out of Home (DOOH), now representing 56.1 per cent of total OOH revenue, up from 55.8 per cent in 2019.
Digital OOH Revenue Results
Performance by format and quarter
Top advertisers and advertising categories