Year on year, the Out of Home (OOH) industry continues to grow.
The following industry revenue data is generated by the Outdoor Media Association (OMA) through the compilation of revenue results and share of advertising spend for its members, which comprises approximately 80% of the revenue generated by the channel.
Once again, OOH revenue reached an incredible high, experiencing its ninth year of consecutive growth. Posting a 10.8% increase on net revenue year-on-year in 2018, industry revenue reached an all-time high of $927.2M, up from $837M in 2017.
In 2018, the demand for immediacy and flexibility continued to drive growth in digital Out of Home (DOOH) representing 52.3% of total OOH revenue, up from 47.3% in 2017.
Digital OOH Revenue Results
Performance by format and quarter
Top advertisers and advertising categories