The following industry revenue data is generated by the Outdoor Media Association (OMA) through the compilation of revenue results and share of advertising spend for its members, which comprises almost 100 per cent of the revenue generated by the channel.
Revenue results 2022
The total net media revenue reached $1,060.5M, an increase of 27.6 per cent from the previous year’s revenue of $831.1M. Advertisers and agencies continue to adopt Digital Out of Home (DOOH) advertising for its innovation and dynamic potential. In 2022, DOOH accounted for a more significant proportion of revenue, representing 64.1 per cent of the total net media revenue compared to the previous year’s result of 58.8 per cent.