Data is compiled through member-reported results and advertising spend shares, capturing nearly 100% of Australia's Out of Home advertising revenue.
In 2024, total net media revenue reached $1.3 billion, representing an 8.07% increase from $1.2 billion in 2023.
Driven by its innovative and dynamic potential, Digital Out of Home (DOOH) advertising now accounts for 75.2% of total net media revenue year-to-date, up from 73.4% during the same period last year.
