The following industry revenue data is generated by the Outdoor Media Association (OMA) through the compilation of revenue results and share of advertising spend for its members, which comprises almost 100 per cent of the revenue generated by the channel.

Revenue results

Outdoor industry revenue stablised this 2021 despite ingoing pandemic lockdowns. Total net media revenue for 2021 was $812.7M which is an increase of 24 per cent on the prior year's revenue of $655.2M.

Agencies and advertisers continued to embrace the impact and dynamic potential of DOOH to engage their customers. In 2021, DOOH increased its slice of the revenue pie to 58.8 per cent from last year’s result of 55.2 per cent.

Out of Home revenue results ($M) 2014 – 2021

YearTotal OOH originalTotal OOH revised
2021812.7Nil
2020567655.2
2019936982.3
2018927922
2017837Nil
2016789Nil
2015678682
2014602579

Digital Out of Home as a percentage of total Out of Home revenue 2014 – 2021

YearPercentage
202158.8
202055.2
201955.8
201852
201747.3
201640.2
201528.4
201417.2

Out of Home revenue by quarter ($M) 2019 – 2021

 202120202019
Q1181.7229222.9
Q2215.894245.3
Q3167.5113.6229.2
Q4247.6218.6284.8

Out of Home revenue by formats and locations ($M) 2019 – 2021

 202120202019
Roadside billboards360.4273.6370.1
Roadside other190.8154.2269.2
Transport4862.4169.4
Retail/Lifestyle/Other213.4165173.5

Economic

 

Top OOH sector and advertisers for 2020

 

Updated top OOH sector and advertisers for 2019