Industry performance

Year on year, the Out of Home (OOH) industry continues to grow.

The following industry revenue data is generated by the Outdoor Media Association (OMA) through the compilation of revenue results and share of advertising spend for its members, which comprises approximately 80% of the revenue generated by the channel.

Growth continues

Once again, OOH revenue increased, experiencing its tenth year of consecutive growth. Posting a 1.5% increase on net revenue year-on-year in 2019, industry revenue reached an all-time high of $935.5M, up from $921.6M in 2018.

In 2019, the demand for immediacy and flexibility continued to drive growth in digital Out of Home (DOOH) representing 55.8% of total OOH revenue, up from 52.0% in 2018.