The Outdoor Media Association (OMA) is the leading voice on Out of Home (OOH) advertising in Australia.

The OMA is the peak industry body that represents companies that display advertisements, own signs, and provide services to the industry. OOH is advertising for products and services that you see outside the home, on a variety of signs, across various locations.

The OMA exists to promote the creative potential of the OOH channel to advertisers and agencies, and to build a more sustainable industry for its members by developing constructive relationships with government and stakeholders.

We provide leadership on policy, communication, innovation, regulation and growth for the OOH industry. Our representation to government, media agencies and advertisers is non-commercial and bipartisan.

It is the OMA’s mission to support sustained industry growth and highlight industry contribution to the economy and community. We do this by being the key resource for showcasing the best of OOH, providing fact-based information about OOH effectiveness, and supporting our stakeholders in key strategic areas, with a particular focus on effective self-regulation.

By connecting government, business, and people, we believe we can enable the industry to achieve its vision of being the #1 ‘always on’ place where people stay connected.

Read a message from our leadership here:

Charmaine Moldrich, CEO, OMA and MOVE