Neuroscience allows us to explore the subconscious and helps us uncover the mysteries of how memories are made. This is the key to measuring the impact of one glance.
The findings of our neuroscience study show the impact of advertising on the subconscious, and provides scientific proof of the effectiveness of digital and classic Out of Home.
This multimedia event features Neuro-Insight CEO Peter Pynta presenting the Neuro Impact of Out of Home. Guest speaker Professor Joel Pearson, founder and director of the Future Minds Lab at the University of New South Wales, will show that the subconscious brain is vital to every day decision making.
CEO of the OMA, Charmaine Moldrich will host the event, concluding with a Q&A session with media industry experts.
Please join us at 10:00am, Thursday, 9 September 2021.
Register now.
