We are all doing our bit to make the world a better place by tapping into a well-known fact: our kids inherit more than just our looks.
Our joint industry campaign, in partnership with DrinkWise, brings this message to life by encouraging adults to think about how they consume alcohol, especially in front of their children.
A 10-year research study from DrinkWise shows that Australians are drinking more responsibly, more moderately, and the rates of excessive drinking, and underage drinking, are decreasing. While these positive outcomes are an indication of a more mature Australian drinking culture, we could do better.
As the number one ‘always on’ broadcaster in Australia, reaching 93% of the population, we are committed to using our channel’s superpowers to influence behavioural change.
The campaign results show that Out of Home (OOH) advertising is memorable, can change behaviour, and starts a conversation. There is more confidence than ever in OOH as an effective channel to raise awareness about key community issues.
To-date, the Outdoor industry has donated advertising valued at over $7.7 million to the DrinkWise partnership. The DrinkWise "Children can inherit more than your looks" campaign was in market 10 - 23 June 2019 and 23 December - 5 January 2020. Check out the campaign results below and click here to download the presentation.
Dynata ad hoc survey, June 2019 and January 2020.