Out of Home (OOH) advertising is advertising that exists out of the home – on roadsides, bus interiors and exteriors (also known as bus wraps), bus shelters, tram exteriors (also known as tram wraps), shopping centres, airports, train stations and office tower foyers.
Why is advertising sometimes found on the inside of buildings (eg. shopping centres and train platforms) still classified as OOH advertising?
Advertising found on the inside of buildings is still classified as OOH because it is technically found outside of the home, although it is housed inside a structure.
OOH is an important communication channel for advertisers to promote their brand or product, but it's also a very powerful tool for government, and the not-for-profit sector as it is situated in locations where people work, shop, and socialise.
About the OMA
The Outdoor Media Association (OMA) is the peak national industry body that represents most of Australia’s traditional and digital outdoor media display companies and production facilities, as well as some media display asset owners.
To date the OMA has 32 members and operates nationally. Prior to July 2005, the Outdoor Media Association (OMA) traded as the Outdoor Advertising Association of Australia (OAAA). It was first incorporated in 1939.
Click here for more on the OMA.
MOVE is Australia’s premier quantitative audience measurement currency for Out of Home (OOH) media, covering major OOH environments including roadside, airports, railway/bus stations, buses/trains/trams and shopping centres.
MOVE simplifies the planning and buying of OOH by producing audience measurement results for any combination of formats or tailored packages. As well as providing results numerically, an inbuilt mapping functionality visually displays the reach of a campaign against the chosen demographic and market(s).
MOVE measures the audiences of all major OOH formats within the Primary Coverage Areas (PCAs) including roadside, railway and bus stations, airports, buses trams, trains, light rail and shopping centres.
MOVE simplifies the planning and buying of OOH media by producing audience measurement results for any combination of formats or tailored packages. As well as providing results numerically, an inbuilt mapping functionality visually displays the reach of a campaign against the chosen demographic and market(s).
Due to the complexity of the processing, the data is updated annually.
Proposals expire after one year unless a longer duration was requested. Check the expiry date of your proposal(s).
Regulation and community
The OMA and its members follow several codes and policies. The OMA Code of Ethics outlines voluntary principles that all members must adhere to. They cover working with advertisers and regulators, as well as responsibilities towards the community and the environment.