General

What is Out of Home advertising?

Out of Home (OOH) advertising is advertising that exists out of the home – on roadsides, bus interiors and exteriors (also known as bus wraps), bus shelters, tram exteriors (also known as tram wraps), shopping centres, airports, train stations and office tower foyers.

Why is advertising sometimes found on the inside of buildings (eg. shopping centres and train platforms) still classified as OOH advertising?

Advertising found on the inside of buildings is still classified as OOH because it is technically found outside of the home, although it is housed inside a structure.

What are the different formats of OOH?

Click here for more on OOH formats.

Who uses OOH?

OOH is an important communication channel for advertisers to promote their brand or product, but it's also a very powerful tool for government, and the not-for-profit sector as it is situated in locations where people work, shop, and socialise. 

I have a billboard on my property. How much is it worth?

The OMA does not value sites or formats, as it is not registered as a property valuer. Please determine your OOH format and contact an OMA member for any costs associated with an OOH site.

How can I be added to the list to receive the monthly newsletter?

We love sharing information about the OOH industry. Click here to sign up.

How do I find OOH advertising rates?

The OMA does not sell media. Please determine your OOH format and contact an OMA member for advertising rates.

About the OMA

What is the OMA?

The Outdoor Media Association (OMA) is the peak national industry body that represents most of Australia’s traditional and digital outdoor media display companies and production facilities, as well as some media display asset owners.

To date the OMA has 32 members and operates nationally. Prior to July 2005, the Outdoor Media Association (OMA) traded as the Outdoor Advertising Association of Australia (OAAA). It was first incorporated in 1939.

Click here for more on the OMA.

Who are the members of the OMA?

Click here for more information about OMA members.

MOVE

What is MOVE?

MOVE is Australia’s premier quantitative audience measurement currency for Out of Home (OOH) media, covering major OOH environments including roadside, airports, railway/bus stations, buses/trains/trams and shopping centres.

MOVE simplifies the planning and buying of OOH by producing audience measurement results for any combination of formats or tailored packages. As well as providing results numerically, an inbuilt mapping functionality visually displays the reach of a campaign against the chosen demographic and market(s).

What does MOVE measure?

MOVE measures the audiences of all major OOH formats within the Primary Coverage Areas (PCAs) including roadside, railway and bus stations, airports, buses trams, trains, light rail and shopping centres.

What can MOVE do for me?

MOVE simplifies the planning and buying of OOH media by producing audience measurement results for any combination of formats or tailored packages. As well as providing results numerically, an inbuilt mapping functionality visually displays the reach of a campaign against the chosen demographic and market(s).

How often is the MOVE data updated?

Due to the complexity of the processing, the data is updated annually.

How do I get a login?

Email us here and we'll set you up!

MOVE won’t let me run my proposal or campaign?

Proposals expire after one year unless a longer duration was requested. Check the expiry date of your proposal(s).

The reporting queue doesn’t appear to be processing?

Check ‘All - Waiting’ for ETA. If you are still experiencing issues please contact MOVE.

Can I get hands on training?

MOVE arranges periodic hands on training sessions in each market, or for larger groups we can arrange an adhoc session. Please contact MOVE.

If you'd like to know more about MOVE please contact info@moveoutdoor.com.au or call 02 9357 9900.

Regulation and community

What standards does the OMA and its members operate within?

The OMA and its members follow a Code of Ethics. These outline voluntary principles that all members must adhere to. They cover working with advertisers and regulators, as well as responsibilities towards the community and the environment.

The OMA and its members also follow the AANA code and ABAC codes.

I run a charity. How can I get the OMA and its members to support it?

The OMA is not currently accepting proposals for industry-wide sponsorship. If you would like to see your organisation promoted on Outdoor advertising please contact one of our members directly. 

Guidelines for a successful proposal are here.