General
What is Out of Home advertising?
Out of Home (OOH) advertising is advertising that exists out of the home – on roadsides, bus interiors and exteriors (also known as bus wraps), bus shelters, tram exteriors (also known as tram wraps), shopping centres, airports, train stations and office tower foyers.
Why is advertising sometimes found on the inside of buildings (eg. shopping centres and train platforms) still classified as OOH advertising?
Advertising found on the inside of buildings is still classified as OOH because it is technically found outside of the home, although it is housed inside a structure.
What are the different formats of OOH?
Click here for more on OOH formats.
Who uses OOH?
OOH is an important communication channel for advertisers to promote their brand or product, but it's also a very powerful tool for government, and the not-for-profit sector as it is situated in locations where people work, shop, and socialise.
What advantages does OOH deliver to advertisers over other mediums?
Click here to view the strengths of OOH.
I have a billboard on my property. How much is it worth?
The OMA does not value sites or formats, as it is not registered as a property valuer. Please determine your OOH format and contact an OMA member for any costs associated with an OOH site.
How can I be added to the list to receive the monthly newsletter?
We love sharing information about the OOH industry. Click here to sign up.
How do I find OOH advertising rates?
The OMA does not sell media. Please determine your OOH format and contact an OMA member for advertising rates.
About the OMA
What is the OMA?
The Outdoor Media Association (OMA) is the peak national industry body that represents most of Australia’s traditional and digital outdoor media display companies and production facilities, as well as some media display asset owners.
To date the OMA has 32 members and operates nationally. Prior to July 2005, the Outdoor Media Association (OMA) traded as the Outdoor Advertising Association of Australia (OAAA). It was first incorporated in 1939.
Click here for more on the OMA.
Who are the members of the OMA?
Click here for more information about OMA members.
MOVE
What is MOVE?
MOVE is Australia’s premier quantitative audience measurement currency for Out of Home (OOH) media, covering major OOH environments including roadside, airports, railway/bus stations, buses/trains/trams and shopping centres.
MOVE simplifies the planning and buying of OOH by producing audience measurement results for any combination of formats or tailored packages. As well as providing results numerically, an inbuilt mapping functionality visually displays the reach of a campaign against the chosen demographic and market(s).
What does MOVE measure?
MOVE measures the audiences of all major OOH formats within the Primary Coverage Areas (PCAs) including roadside, railway and bus stations, airports, buses trams, trains, light rail and shopping centres.
What can MOVE do for me?
MOVE simplifies the planning and buying of OOH media by producing audience measurement results for any combination of formats or tailored packages. As well as providing results numerically, an inbuilt mapping functionality visually displays the reach of a campaign against the chosen demographic and market(s).
How is the MOVE methodology worked out?
Watch this fun video to find out.
How often is the MOVE data updated?
Due to the complexity of the processing, the data is updated annually.
How do I get a login?
Email us here and we'll set you up!
I've forgotten my password! Can you help me?
Of course! Click here.
MOVE won’t let me run my proposal or campaign?
Proposals expire after one year unless a longer duration was requested. Check the expiry date of your proposal(s).
The reporting queue doesn’t appear to be processing?
Check ‘All - Waiting’ for ETA. If you are still experiencing issues please contact MOVE.
Can I get hands on training?
The MOVE team runs periodic hands on training sessions in each market, or for larger groups an adhoc session can be arranged. Please contact info@moveoutdoor.com.au or call 02 9357 9900.
Regulation and community
What standards does the OMA and its members operate within?
The OMA and its members follow several codes and policies. The OMA Code of Ethics outlines voluntary principles that all members must adhere to. They cover working with advertisers and regulators, as well as responsibilities towards the community and the environment.
The OMA and its members also follow wider industry codes set by the Australian Association of National Advertisers and the Alcohol Beverages Advertising Code Scheme.
What community involvement does the OMA and its members participate in?
Take a look at our community partnerships.
How do I make a complaint about an OOH advertisement?
Complaints can be made in writing to Ad Standards.
How do I obtain copies of the videos on Work Health & Safety information mentioned on the website?
You can view Work & Health Safety content here. If you have any questions, please contact our Senior Policy Advisor Kirsten Samuels.
