Industry news

News - 31 January, 2022

The Outdoor industry launches a suite of innovations making it easier for agencies and clients to buy and measure OOH

Launched today as part of the Outdoor Media Association’s suite of innovations is an upgrade to the industry’s audience measurement system MOVE (Measurement of Outdoor Visibility and Exposure).

News - 9 November, 2021

Outdoor industry unites to present first-ever OUT-FRONT

The suite of new tools set to make Out of Home (OOH) advertising easier to plan, buy, and measure, took centre stage at the Outdoor Media Association’s (OMA) first-ever OUT-FRONT webcast today.

News - 9 September, 2021

Ground-breaking neuroscience study proves impact of Out of Home signs

A world-first research study launched today by the Outdoor Media Association (OMA) reveals how people are impacted by advertising on both classic and digital Out of Home (OOH) signs.

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The Outdoor industry launches a suite of innovations making it easier for agencies and clients to buy and measure OOH

Outdoor industry unites to present first-ever OUT-FRONT

Ground-breaking neuroscience study proves impact of Out of Home signs

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