The OMA and MOVE operate under the guidance of a Board of Directors, who set the agenda and provide direction throughout the year. Priorities are determined based on their assessment of the market in the best interest of the industry as a whole.
Charles Parry Okeden – Co-Founder and Global CEO, Executive Channel Holdings
Charles has over 25 years’ experience in the media industry. His media career commenced in radio before moving to the world of out of home advertising in 1993, a sector which has become a lifelong passion. Charles spent 13 years working at Buspak Advertising Group, including when it merged with Cody and Australian Posters to create APN Outdoor. In 2005 Charles' entrepreneurial spirit saw him co-found Executive Channel (ECN). In his role of Global CEO Charles has overseen two successful capital raising's, the sale of the Australian ECN business in 2016, and the continued expansion of ECN across Europe, with operations today in the UK, France, Germany, Belgium and The Netherlands. In 2008 Charles established a highly successful B2B business with the launch of Australian Media Channel Pty Ltd (Media i & MI-3). Today Media i is Australia's most consumed trade media channel amongst media agency planner/buyers with more than 200 screens deployed in 70 offices across Australia. Charles is also President of Media EYE France a joint venture between ECH and Offremedia. In 2017 Charles was the first media owner to be inducted into the Media Federation of Australia Hall of Fame. Today Charles continues, in his capacity as Global CEO of Executive Channel Holdings Pty Ltd (ECH), to manage and drive growth of the ECH group of companies and investments. The OMA following its Annual General Meeting, 21 May 2019, announced the official appointment of Charles Parry-Okeden as the independent chair of the OMA and MOVE.
Brendon Cook – CEO, oOh!media
Brendon Cook founded oOh!media in 1989. With over 41 years’ experience in outdoor advertising, Brendon has been at the forefront of the Out Of Home advertising business in Australia and New Zealand, creating a multi-award winning company and being actively involved in pioneering the industry’s move into digital. Under Brendon’s leadership, the business continues to deliver strong growth through organic growth, strategic acquisitions and the development and introduction of several new environments to capitalise on the growth in digital and people’s increasing habits away from home. Brendon is a founding and current board member of the Outdoor Media Association and was instrumental in the development of the MOVE (Measurement of Outdoor Visibility and Exposure) project, a system that allowed for improved accuracy in reporting measurable outcomes to clients using Out Of Home media. Brendon is the International Vice President of the Federation European Publicite Exterieur (FEPE) a Global Out Of Home industry body, the first Australian to sit on the Board in the organization’s 50 year history.
Robbie Dery – Chief Commercial and Product Officer, oOh!media
Joining oOh!media’s team in 2008, Robbie leads the commercial agenda for airports and billboards, Qantas Lounges and inflight entertainment, rail and street furniture businesses. Robbie is also responsible for oOh!media’s Product Strategy division, which, through oOh!’s Datascience™ capability, delivers audience-led media solutions at scale utilising all of oOh!’s asset portfolio. Robbie’s 25-year career spans aviation, financial services and media sectors in UK, European, North American and Australian markets. His commercialisation of customer experience through data, content and technology led to Robbie becoming an aviation and airport media industry thought leader. He was responsible for creating the premium Qantas Club and Business Lounge digital media strategy which consistently delivers the highest net promoter score (NPS) of all Qantas products. Robbie has also been recognised with a number of Moodie Davitt awards for his innovative approach to developing unique and engaging Out of Home media platforms.
Max Eburne – Chief Commercial Officer, JCDecaux
Max Eburne has worked in the media sales industry for over 21 years, 13 of which have been with JCDecaux. Starting out as an Associate Director in the UK in 2006, Max then moved to Australia to take on the GM of Sales & Marketing role in 2009, and most recently, end of 2018, was promoted to Chief Commercial Officer (CCO) after the successful purchase of outdoor media company APN Outdoor. As JCDecaux Australia’s new CCO, Max will oversee the overall strategic management and growth of the business’ advertising sales. Ensuring advertising and marketing strategies for the advertising assets are optimally matched to clients, to achieve sales objectives.
Charmaine Moldrich – CEO, OMA and MOVE
Charmaine has more than 30 years of experience in leadership, management, marketing, communications, and business development across a variety of sectors, including the arts, media, higher education, and government. Charmaine is uniquely positioned to lead industry growth in a rapidly-changing, technology driven world. Charmaine has been the CEO of the OMA and MOVE since 2010.
Steve O'Connor – CEO, JCDecaux
Steve has over 29 years of experience in the Out of Home industry having started as Sales Manager with Buspak in 1990, promoted to Sales Director in 1993 and then appointed CEO of Buspak Hong Kong three years later. Steve returned to Australia in 1998 to become CEO for Buspak Australia and New Zealand. During his six years in this role, Steve grew the organisation and established himself as a dynamic and leading force in the OOH industry. In 2004, Steve joined JCDecaux Australia as CEO and is currently responsible for more than 500 staff and a varied portfolio including street furniture, billboards, airports and transit advertising in Australia & New Zealand. Steve has been a Director of the OMA and MOVE since 2004.
John O'Neill - CEO, QMS Media
With over 24 years’ experience in the Outdoor media industry, developing and leading sales teams at Eye Corp, Media Puzzle and oOh!media, John has extensive knowledge across all facets of outdoor advertising and unrivaled relationships with major media agencies. Now as CEO of QMS Media, John is instrumental to the business’ strong growth and performance as he leads and manages the multi-platform Australian media business.
Chris Tyquin – Joint Managing Director, goa Billboards
Chris is a 30-year-plus veteran of the Out of Home industry and is one of the most experienced professionals in the business. A former Chairman of the OMA, he has been responsible for some of the industry’s most innovative research studies and played a key role in the development of MOVE. Chris has been a Director of the OMA and MOVE since 2014.