Big, Bold and Unique wins Q4

Launched in 2013, the Creative Collection celebrates the big, bold, and audacious canvas that is Out of Home (OOH), and recognises exceptional campaigns each quarter.

The industry has undergone phenomenal change since the inception of Creative Collection. Digital OOH now represents 54% of revenue, reflecting a 42.7% increase from 2013 (11.3%).

The evolving OOH landscape provides boundless opportunities for advertisers to connect with consumers in real-time, while at the same time, the flexibility of classic billboards has continued to deliver scale, reach and impact time and time again.

Campaigns were judged across the following categories:

·       Big, Bold, and Bright

·       Best Use of Multi-Format

·       Best Use of Digital

·       Innovation in Out of Home 

Quarter four 2019 attracted 20 submissions from OMA members including: goa, JCDecaux, oOh!media, QMS Media.

Guest judges included:

·       Wendy Gower, Managing Director, Hearts & Science

·       Hugh Hanlon, General Manager NSW, Hanlon Industries

·       Emily Lewis, Marketing and Comemrical Manager, TorchMedia

·       Thanh Nguyen, Campaign Manager, Brand, eBay

Congratulations to the following winners:

NRMA Insurance: First Nations

Campaign: First Nations

Advertiser: NRMA Insurance

Creative Agency: Thinkerbell

Media agency: Mindshare

Printer: Cactus Imaging an oOh!media

RACQ : Insurance Pillar  

Campaign: Insurance Pillar

Advertiser: RACQ

Creative Agency: Clemenger

Media agency: Universal McCann

Printer: Omnigraphics

eBay: Black Friday Sale

Campaign: Black Friday Sale

Advertiser: eBay

Creative Agency: eBay In-house creative agency, FEED
Digital Development: oOh!media

Media Agency: MediaCom

Printer: n/a

ModiBodi: ModiBodi

Campaign: Modibodi

Advertiser: Modibodi

Creative Agency: In House

Media Agency: n/a

Compare The Market: Simples Fuel

Campaign: Simples Fuel

Advertiser: Compare the Market

Creative Agency: In-House

Media Agency: n/a

Printer: n/a

Lexus: Lexus Melbourne Cup – The race that stops the nation

Campaign: Lexus Melbourne Cup

Advertiser: Lexus

Creative Agency: M&C Saatchi

Media Agency: The Media Store

Printer: n/a

Victoria Government: Fire Ready    

Campaign: Victoria Government

Advertiser: Fire Ready

Creative Agency: Wunderman Thompson and oOh!media

Media Agency: MediaCom

Printer: Cactus Imaging and oOh!media 

Movember: Movember

Campaign: Movember

Advertiser: Movember

Creative Agency: Chin and Ching

Media Agency: In House with Movember

Printer: Grand Print Service