BIG Outdoor and SureVision partner to sell In-Broadcast Stadium LED

Australia’s newest digital Out of Home (OOH) media company has partnered up with SureVision to sell the in-stadium LED signage across the majority of NRL and AFL clubs in Australia for 2021.

The announcement comes on the back of SureVision’s recent success delivering Australia and New Zealand’s biggest sporting events in 2020 including the AFL, NRL, Super Rugby and A-League Grand Finals.

BIG Outdoor is SureVision’s exclusive media partner selling all current and future media sports rights associated with the businesses both here and in New Zealand.

BIG Outdoor will work closely with the SureVision team to deliver the very best in sports technology and innovation to deliver a world-class product to advertisers.

Nick Ebbeck, Chief Executive of SureVision, explained: “Our mission is to be Australia and New Zealand's premier digital screen solution provider with expert end-to-end capabilities. This partnership reflects our ambition to continue leading tech-led innovation in the sports world today and into the future.”

BIG Outdoor Chief Executive Phil Eastwood said: “We share the SureVision desire to identify and celebrate the technology which will shape sport in the years ahead, while simultaneously helping advertisers access some of the most passionate and engaged audiences in the world.”

Richard Maund – Sales and Marketing Director of BIG Outdoor, has set up a specialised sales team to connect these desired audiences with advertisers. Maund Said “At BIG Outdoor we believe our agency partners and advertisers deserve specialist knowledge, to best deliver relevant solutions to market. As such, our In-Broadcast Stadium LED team will work alongside our specialist Digital Billboard sales team, ensuring we are delivering bespoke solutions for our customers.”

2020 has only highlighted how much Australians love live sport with subscription and viewership growth across the board. With the next years season fast approaching and the NRL draw already finalised, 2021 is looking at being a massive year.