Burger King celebrates 'Real beauty, real flavour'
To celebrate the elimination of colorants and artificial aromas from its products in Spain, Burger King is celebrating the real beauty of taste in a big and bold campaign across billboards and street furniture.
Their campaign, 'Real beauty, real flavour' highlights the beauty in the imperfections of food. Spotlighting specific ingredients in their burgers, the brand uses recognisable staples to celebrate the colours, curves and wrinkles that contribute to authentic food.
Using humorous taglines including "Long live the curves" for bacon, "The wrinkle is beautiful," for a burger bun and "beauty comes in all sizes" for a bag of fries, Burger King's campaign promotes their message that the quality of a product should not be based on its appearance, but on the taste.