JCDecaux editorial celebrates emotional power of Out of Home

Reinvigorated this year as a rebrand of JCDecaux’s former newsletter The Urban Shift, The Frame provides monthly OOH insights that are fun, lively and engaging, showcasing high impact creative on JCDecaux signs.

In their latest issue, The Frame features ads that set out to make audiences feel, highlighting the importance of emotion in advertising and its effectiveness in making us remember them, from musical commercials to anti-bullying campaigns. The issue also draws attention to JCDecaux’s neuroscience research, which informs their understanding of how advertising uses memory encoding to make ads stick with us.

This issue includes successful (and emotion-grabbing) campaigns such as Uber Eats’ ‘Tonight I’ll be Eating for Love’ and the Commonwealth Bank’s summer ‘Can lives here’ campaign, alongside statistics showing audiences increasing in outdoor spaces this month. They have also announced their new tool JCDecaux Optix, designed for advertisers to test and optimise the creative impact of their campaigns.