JCDecaux launches Sydney Airport virtual reality tour for advertisers in an Australian Airport, a first for Out of Home
JCDecaux Australia has launched market-leading virtual reality (VR) technology to showcase to advertisers its suite of advertising assets throughout Sydney Airport’s International and Domestic terminals. Designed to replicate the passenger experience, the VR site tour is the next best thing to being there for advertisers wanting to understand JCDecaux touchpoints and its strategic positioning throughout the Sydney Airport environment.
Partnering with Catalyst VR, global leaders in virtual, augmented and mixed reality technology, the Sydney Airport VR site tour uses custom virtual reality software and high-end production to showcase a brand’s presence on JCDecaux’s digital and static portfolio in and around the airport. The tour can be experienced by advertisers using VR headsets or existing mobile devices.
Lucinda Milton, Business Director ANZ at JCDecaux Airport said: "Airports are a powerful and engaging location to connect with captive, desirable, and premium audiences who have time for meaningful connections with brands. Our Sydney Airport VR site tour is an immersive experience that replicates the passenger environment for advertisers who are considering an airport campaign".
The tour captures all points of the passenger journey, including check-in, departure gates, the arrivals hall, and exterior locations, including car parks. Creative executions specific to an advertiser can be inserted within the virtual tour to more accurately convey the experience a traveller will have as they move through the airport.
Jamie Gilroy, Managing Director at Catalyst VR said: "Advertisers will be able to view the virtual tour of Sydney Airport through existing devices, including their mobile or tablet, via a web browser or by using virtual reality headsets. It's a unique, immersive, and realistic experience of what a passenger sees".
"The Sydney Airport tour is ideal for showcasing our airport business to international advertisers who may not be familiar with the JCDecaux Airport portfolio. Using VR tours to showcase advertising in our airports is an Australian Airport first for Out of Home and demonstrates our ongoing commitment to partner with technology leaders to showcase our assets and deliver value for advertisers", said Jeremy Howe, Chief Strategy and Innovation Officer at JCDecaux.
JCDecaux's comprehensive Australia and New Zealand airport portfolio is part of its global airport offering and includes sites in Sydney and Perth in Australia, as well as Auckland, Christchurch, and Queenstown in New Zealand. The Sydney Airport VR tour is the first in a series that will be supplemented with VR tours of additional airports in the JCDecaux Australia and New Zealand Airport portfolio.